21st Century Business and Leadership by @LeeBryant from @MeaningConf

In the same way that I was inspired by a vision for the future of business pitched at the Social Business Summit 2012, Lee Bryant delivered a thought provoking and insightful presentation at Meaning Conference last month.

The key ideas which resonated with me were:

  • To be a successful company you need to have a purpose and try to achieve something more than just make money
  • Traditional organisational structures are broken
  • Startups are chasing high valuations, big payouts and IPOs rather than trying to do something they care about. (Company like Snapchat and Pinterest have multi billion valuations with little revenue and no proven business model)
  • Startups work well with a task based organisational structures until they get about 30 people when they try and emulate the broken corporate organisation structure

Video playback of the presentation

Watch on YouTube

Slides from presentation

View on Slideshare

Headshift 2.0

Lee is one of two founders of Headshift which was acquired by Dachis Group.  I lucky enough to spend some time working with them in the London office.  I have a lot of respect for what they have both achieved to date and look forward to seeing their new venture called Post*Shift unfold in 2014. Lee Bryant and Livio Hughes hired me to work at Dachis Group. The thing that inspired me to want to join Dachis was the vision they created at the Social Business Summit 2012 in London and more specifically Dave Gray’s Connected Company presentation and Nilofer Merchant‘s Social Era presentation.

I wish them every success in their new venture.


Why do I do anything?

Cant see the video? Watch on YouTube

Want to understand out how to motivate people or how you can motivate yourself?

Think paying someone more money will get better results? Think again.

People want autonomy, mastery and purpose.

Watch this video to learn more.

Best business video since @SimonSinek

For a long time I have appreciated Marcus Sheridan and his approach to marketing and business. I read every one of his blog posts, I listen to his podcast and have read his free ebook on inbound marketing.

His honest approach gave me the purpose and inspiration to quit a well paid, well-respected job to launch my company ItIsWhatIt.Is.

Not content with being on the front page of the New York Times business section this amazing guy has joined the elite thinkers in the world and given us a TED talk.

Simon Sinek changed my world when I saw his TED talk. Marcus has also changed the way I think and sums up all that good stuff in these 12 minutes.

If you do one thing I ever ask you, watch this video. Don’t do it for me, do it for yourself. It might just be the start of a new chapter of business success in your life.

Trouble viewing? – Go direct to view on YouTube

Read Marcus’ own blog post about the Talk

I am a full time entrepreneur!

plant in hands

This marks a day which will change my life in one way or another. I will be better off for doing it, but I will either leave this process with a significant dent in my net worth, or a gain to some degree. Either way I won’t regret this decision because the potential gains in other areas are so great.

Today I have chosen to leave a full time and well paid job working for a well respected company who I have aspired to work for, for some time. I leave behind the security of knowing where the next pound I earn will come from at the end of each month, to a world of uncertainty and risk. To some people this is their worst nightmare. To be honest if I thought about that too much I wouldn’t have done it. I am choosing to take on a career path where 4 out of 5 will fail. A path where I personally have experienced previous failure. Never the less, I am a product of the life I have lived and the things which I have experienced. The 30 years I have been in this world have been a roller coaster ride of ups and downs with my fair share of highs and lows. With full knowledge of all the negative outcomes which are possible, I still think the gains are worth the risk.

I used to think that money was the answer to everything. More money equals a better life, which was where I thought I wanted to be. The pursuit of wealth alone has led me down paths to places which I have no desire to go back to. Chasing money gets you to a place where you just raise the bar in terms of your expectations of material possessions, and the value you place on those possessions. You then find yourself in a position where you need to earn more money to pay for things which will eventually become the things which “used” to make you happy. This is no good thing. I believe if this is how you define success you will never reach your true potential.

I define success as having the freedom to do what I want, getting fulfilment from what I choose to do and that whatever it is I choose makes me happy.

The things that drive me in pursuit of my entrepreneurial life are to gain freedom, fulfilment and happiness but also to have a higher purpose. As Steve Jobs once said “I want to make a dent in the universe.” In a 100 years time when I am no longer walking the face of this planet I want to leave a legacy of something more than my digital data trail of tweets and Facebook statuses. If I can find a way to improve the world in some small little way I will consider my career a success.

As I am writing this I can’t believe how much of a hippy I am sounding, but it’s the truth.

My mission is to help make the world more transparent for the benefit of all.

If you would like to find out more about my project please visit my prelaunch website ItIsWhatIt.Is or connect on Facebook – www.facebook.com/itiswhatitdotis or Twitter – www.twitter.com/itiswhatitdotis

The first version of the website will launch in a couple of weeks. If you would like to receive an email when the site launches please enter your email here.

[Video] Chris Heffer speaking about Social Data and CRM for Social Media Week 2012

This is the video for the presentation I did as part of Social Media Week 2012. I presented on how social data could be used in CRM. The presentation was part of the Social Data and Privacy Event held at Nebarro as part of Social Media Week London 2012.

Topics covered in presentation

  • What is CRM
  • How could social data be used with a CRM
  • What is the future of business in with these ideas
  • What CRM systems are good at and where they are not not so good
  • Use case for social data for consumer packaged good industry (FMCG)
  • Use case for social data for television production companies industry
  • Use case for social data in retail – one
  • Use case for social data in retail – two

Would love your feedback if you get a chance to watch any of the video.

Slides from event


Chris Heffer speaking at Facebook HQ for Social Media Week

This is the video for the presentation I did as part of Social Media Week 2012. I presented on “why you don’t need a social media strategy”.

Would love your feedback if you get a chance to watch any of the video.

Full write up without the video – Why you don’t need a social media strategy from #smwldn

Slides from event

Hey! I got a new job at Dachis Group!

i love my new job mug

I have been meaning to write this post for a while now but now I have finally done it!

On Monday 4th February I started a new role at Dachis Group to lead their marketing efforts across EMEA.

I was sad to leave SAP as I had built up a big network of colleagues and friends. I want to thank a couple of people:

  • Michael Brenner who gave me a great platform to write for the SAP Innovation blog. A platform that put my work amongst the highest people in the company Jonathon Becher (SAP CMO) and Oliver Bussmann (SAP CIO) to name a few.
  • Todd Wilms for being an inspiring person to be able to work with. Who taught me a great analogy for how to be social. It’s not about the surf board it’s about living like a surfer.
  • Margot Heiligman for being supportive and bringing me into conversations I never would have been a part of.
  • Kris McKenzie for a being an understanding boss and supporting my social quest at SAP.

The whole of the CRM for all the fun times we had at our random team night outs, FKOM and the various escapades in Heidelberg (mainly in Vetters!).

Dachis is a company I had admired ever since I attended their Social Business Summit back in June last year.  I still remember the connected company presentation from Dave Gray and being totally blown away by this new way of thinking about how businesses can work. When the opportunity fell into my lap I didn’t have to think for very long to make the move.

I look forward to working in a team of people I admire for the way they are trying to make a difference in the world by challenging legacy ways of doing business.

For more information on Dachis visit www.dachisgroup.com/europe or follow us on twitter www.twitter.com/dachisgroup_eu .

If you would like to learn more about Dachis or my role please drop me a line through my contact page or through any of my social channels.

How can blogging help you sell?

Do you want to know how blogging can help you sell?

Are you sceptical if it will work in your business niche/sector/industry?

Are you trying to figure out if you should start a blog?

Then read on…..

While on holiday in Thailand I saw this article pop up in my Flipboard.

7 Dynamic Ways Businesses can Blog for SEO, Brand-Building, and Thought Leadership

Continue reading

2012 in review

The WordPress.com stats helper monkeys prepared a 2012 annual report for this blog.

Here’s an excerpt:

600 people reached the top of Mt. Everest in 2012. This blog got about 10,000 views in 2012. If every person who reached the top of Mt. Everest viewed this blog, it would have taken 17 years to get that many views.

Click here to see the complete report.

Thanks for all your support in 2012. Here is to an even better 2013!