How can blogging help you sell?


Do you want to know how blogging can help you sell?

Are you sceptical if it will work in your business niche/sector/industry?

Are you trying to figure out if you should start a blog?

Then read on…..

While on holiday in Thailand I saw this article pop up in my Flipboard.

7 Dynamic Ways Businesses can Blog for SEO, Brand-Building, and Thought Leadership

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What is social business - balance

What is social business?


social media RIP tombstone

Do you want to know what social business is?

Do you want to know how it will change business in the future?

I believe there is no such thing as “Social Media”. It is just a phrase to describe the current state of the internet.

I believe social business is the future of business. Social business will be the way business is done in the future and eventually what we know currently as social business will just become “business”.

I have come up with my definition of Social Business.

Restoring the equilibrium of power, to make the values, interests and beliefs of the customer/employee equal to those of the company Continue reading

How to embed a tweet button in your blog


Have you ever wanted to embed a tweet button into your blog post?

Rather than tweet a link to the whole article, have you ever wanted to tweet just a quote or snippet?

In a previous post I explained how to get people to share your content through social networks. This article will help you to make it easier to get people to share parts of your content rather than just the traditional way and sharing the whole article.

Below is an example of a tweet button that I embedded into a previous post. This tweet button was designed to give readers a chance to tweet the quote that I had listed in the post.

tweet button example

Example of a tweetable quote with tweet button embedded into the post

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Why you don’t need to buy any social software


(Until you read this post)

If my last post on why I wish social was NOT in my job title didn’t stir up enough controversy – then this one might!

“Invest in social culture before social technology”  

In this post I will explain the harsh question you need to ask yourself before you decide to spend a pound, euro or dollar on any social media related software. And while you’re at it, hold the head count for any staff to work on social media as well.

Social is a not about the technology, it is about a cultural shift to create a more honest, open, transparent way of doing business.

“No one can sell you a tool to fix your culture”  

To clarify my definition of software in relation to this post I am talking about a company trying to sell you a tool do something with social: monitoring, responses, collaboration tools etc. I am not including free software such as WordPress, Hoot suite etc.

You can achieve so much without spending a penny. If you have a plan which builds a strategy for using free social tools closely aligned to your core business objectives, then you could achieve more than any other “social strategy” which could easily cost hundreds of thousands or more.

So what if you have 100,000 likes on Facebook. Who cares if you’ve got 100,000 followers on Twitter. Neither of these translate into anything your CEO cares about.

Free things to do with social that really help drive business in a way your CEO cares about Continue reading

screwed up paper blog post

How to write your first blog


I have spent the past week sunning myself around a pool, high in the Italian hills of Giaole in Chainti, Tuscany.

tuscany chainti feet infinity pool

For the last 30 years I have been convinced that I cannot hold my breath under water with out holding my nose. During the first day around the pool I was embarrassingly trying to explain to my friends why I can’t hold my breath. Someone said just give it ago. So I did. After two attempts, surprise surprise, I managed to do it. The best thing was, I didn’t  drown! Seeing how happy I was at my new found skill, my friends jokingly said that I should blog about it! So here I am.

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European Social Media Marketing Summit

Crowd sourced summary of #CSMB2B in 42 tweets!


I have continued on with the social collaboration themed summary posts due to popularity of the last two ( #SBSS12 & #SBS2012) .  Thanks to everyone who contributed to the conversation using the event hashtag #CMSB2B.

The European Social Media Marketing Summit was held in London at the Regents Park Marriott Hotel on 25-26th June 2012. The event was organised by Useful Social Media and sponsored by Lithium.

I was lucky enough to be asked to chair a panel discussion around “How to unlock the potential of your social media strategy” with Kerry Bridge from Dell and Conor McKechnie from General Electric Healthcare. I controversially started by declaring my position against the session title and said:

“You dont need a social media strategy you need to align social to you business strategy”

Luckily this view point was shared by my fellow panelists! The discussion followed.

The event featured presentations from some of the worlds biggest brands.  The line up included:-

For the benefit of anyone who couldn’t attend or for anyone who would like a recap, I have compiled this article featuring what were, in my opinion, the key tweets and quotes from the day. It features a compilation of some of the things that were said on the day by the speakers and the opinions of those in the audience. I narrowed down the many hundred of tweets into just 42. Too much good stuff to get into a shorter list!

Hopefully it should give you an idea of the summit and some of the ideas discussed.

I have also added some photos of the event onto my Facebook page

Social Business Summit London 2012

Crowd sourced summary of #SBS2012 in 63 tweets!


Due to the popularity of my last crowd sourced summary I thought I would continue on with the social collaboration. Thanks to everyone who contributed to the conversation using the event hashtag #SBS2012.

The Social Business Summit 2012 was held in London on June 21st 2012. The event was organised by Dachis Group and sponsored by IBM.

The event featured keynotes from some of the most influential thought leaders from the world of social business. The line up included:-

For the benefit of anyone who couldn’t attend or for anyone who would like a recap, I have compiled this article featuring what were, in my opinion, the key tweets and quotes from the day. It features a compilation of some of the things that were said on the day by the speakers and the opinions of those in the audience. I narrowed down the many hundred of tweets into just 63. Too much good stuff to get into a shorter list sorry!

Hopefully it should give you an idea of the summit and some of the ideas discussed.

I have also added some photos of the event onto my Facebook page

Crowd sourced summary of #SBSS12 in 60 tweets!


In the true spirit of social collaboration I thought I should crowd source the content for this summary. Thanks to everyone who contributed to the conversation using the event hashtag #SBSS12.

The Social Business Strategy Summit was held in London on May 31st 2012. The event was organised by MyCustomer.com in association with BPT partners.

The event featured 25 of the most influential thought leaders and leading analysts from the world of social business.  The line up included:-

  • Paul Greenburg – Author of CRM at the speed of light, known by most to be “The Godfather of CRM”
  • Sameer Patel – Global VP & GM of Enterprise Social and collaborative software at SAP
  • Sandy Carter – VP of Social Business Evangelism and Sales at IBM
  • Laurence Buchanan – Director of Digital Transformation and CRM at Ernest and Young
  • Mark Tamis – Social CRM strategist at NET-7
  • Esteban Kolsky – Founder of thinkJar
  • Luis Suarez – Social Software Evangelist at IBM

For the benefit of anyone who couldn’t attend or for anyone who wants a recap I have compiled this article featuring what were in my opinion the key tweets and quotes from the day. It features a compilation of some of the things that were said on the day by the speakers and the opinions of those in the audience. I narrowed  down the many hundred of tweets into just 60. Too much good stuff to get into a shorter list sorry!

Hopefully it should give you an idea of the summit and some of the ideas discussed.

I have also added some photos of the event onto my Facebook page.

Whose job is social media in an organisation?


This post discusses whose responsibility it is to look after social media within an organisation.

So who does it lie with?

Marketing?


Traditionally, you would say marketing. It is their role to build awareness of a companies products and to build the company brand. These are the experts at creating and carrying out a marketing campaign. Are the marketers the people who know the in’s and out’s of why their customers are actually buying their products?

Directors, CEO, founders?

These guys are the captains steering the ship. This group needs to communicate the vision for the organisation. Do you think the captain knows how to fix the engine?

Sales?

These are the people at the cutting edge of the buying process and are on the front line talking to customers about problems in their business. But hang on, shouldn’t a sales person be out there selling and not just sitting around on Facebook and Twitter all day?


Customer Service?

This department spends the most time talking to customers. They get to see it from the front line: what it is that the customers say and feel about your company and its products/service.

PR?

The PR department are responsible for how the company’s image is portrayed to the outside world. If people are talking about your company/brand, perhaps it should fall into their laps?

If you haven’t guessed where this is going, the project needs to be a collaboration. All parties are as important as each other.

In an ideal world the organisation/department would have at least one member of staff whose role it to create, manage and monitor the social media within the organisation.

The role of this person would be to manage the process and gain input from all departments. They would be accountable for getting the job done. The CEO can communicate the company strategy and values, marketing can advise how social media sits within the overall marketing strategy and the sales force can refine the message to reflect the customers buying reasons. Customer service can provide solutions to customer issues and PR can ensure the company image and reputation are upheld.

This is not a job for an 20-year-old intern, even if they may have some of the social networking skills already. This a role for a project manager who can align themselves and communicate across the organisation. They need to be creative, ambitious, motivated and have a good grasp on why people actually buy the products. They have an appreciation for all things social.

Sound like you? Maybe you just need to be in the right place at the right time. If they haven’t done it, already the company may not create a new role. If they do, you can bet your bottom dollar it will be an entry level role on £20k or so a year. You pay peanuts, you get monkeys!

Whether your B2B or B2C, you need to get involved. Social media is not going to disappear, it is only going to grow. Start early and avoid having to try to catch up later.

You need to get everyone in your organisation involved from the bottom to the top. You need to invest in social across your business.

Your turn

Have you any experience in a role like this? Did you help create the role from within a company? How did you get buy in from all the different departments?

Other post you may be interested in

Why complain using social media?

Can social media replace email?

Why should HR use social media?