Hey! I got a new job at Dachis Group!


i love my new job mug

I have been meaning to write this post for a while now but now I have finally done it!

On Monday 4th February I started a new role at Dachis Group to lead their marketing efforts across EMEA.

I was sad to leave SAP as I had built up a big network of colleagues and friends. I want to thank a couple of people:

  • Michael Brenner who gave me a great platform to write for the SAP Innovation blog. A platform that put my work amongst the highest people in the company Jonathon Becher (SAP CMO) and Oliver Bussmann (SAP CIO) to name a few.
  • Todd Wilms for being an inspiring person to be able to work with. Who taught me a great analogy for how to be social. It’s not about the surf board it’s about living like a surfer.
  • Margot Heiligman for being supportive and bringing me into conversations I never would have been a part of.
  • Kris McKenzie for a being an understanding boss and supporting my social quest at SAP.

The whole of the CRM for all the fun times we had at our random team night outs, FKOM and the various escapades in Heidelberg (mainly in Vetters!).

Dachis is a company I had admired ever since I attended their Social Business Summit back in June last year.  I still remember the connected company presentation from Dave Gray and being totally blown away by this new way of thinking about how businesses can work. When the opportunity fell into my lap I didn’t have to think for very long to make the move.

I look forward to working in a team of people I admire for the way they are trying to make a difference in the world by challenging legacy ways of doing business.

For more information on Dachis visit www.dachisgroup.com/europe or follow us on twitter www.twitter.com/dachisgroup_eu .

If you would like to learn more about Dachis or my role please drop me a line through my contact page or through any of my social channels.

£20 note fanned out

How do you sell in the social era?


Are you looking to improve or modernise the way you sell?

Do you want to learn how you can use the social web to help you sell more?

In this post I will discuss both the traditional and the new ways salespeople can work.

After reading this post you will have an insight into what the future of selling will look like. Hopefully you will start to see that there are alternative ways of working that will help you to help your customers more, which in turn will help you hit your sales targets.

A salesperson is often one of the highest paid people in the business. I believe unless salespeople change the way they work, they will lose their influence over the sales process, which warrants their high compensation packages.

£20 note fanned out

What does a salesperson actually do?

Wikipedia explains the verb describing what a salesperson does:

Selling is offering to exchange an item of value for a different item. The original item of value being offered may be either tangible or intangible. The second item, usually money, is most often seen by the seller as being of equal or greater value than that being offered for sale

Basically a salesperson attempts to convince a potential customer that there is more value in what his company is trying to sell than what they are charging for it.

Imagine a world without salespeople? The world of business would stop. Right? Continue reading

Why you don’t need to buy any social software


(Until you read this post)

If my last post on why I wish social was NOT in my job title didn’t stir up enough controversy – then this one might!

“Invest in social culture before social technology”  

In this post I will explain the harsh question you need to ask yourself before you decide to spend a pound, euro or dollar on any social media related software. And while you’re at it, hold the head count for any staff to work on social media as well.

Social is a not about the technology, it is about a cultural shift to create a more honest, open, transparent way of doing business.

“No one can sell you a tool to fix your culture”  

To clarify my definition of software in relation to this post I am talking about a company trying to sell you a tool do something with social: monitoring, responses, collaboration tools etc. I am not including free software such as WordPress, Hoot suite etc.

You can achieve so much without spending a penny. If you have a plan which builds a strategy for using free social tools closely aligned to your core business objectives, then you could achieve more than any other “social strategy” which could easily cost hundreds of thousands or more.

So what if you have 100,000 likes on Facebook. Who cares if you’ve got 100,000 followers on Twitter. Neither of these translate into anything your CEO cares about.

Free things to do with social that really help drive business in a way your CEO cares about Continue reading

screwed up paper blog post

How to write your first blog


I have spent the past week sunning myself around a pool, high in the Italian hills of Giaole in Chainti, Tuscany.

tuscany chainti feet infinity pool

For the last 30 years I have been convinced that I cannot hold my breath under water with out holding my nose. During the first day around the pool I was embarrassingly trying to explain to my friends why I can’t hold my breath. Someone said just give it ago. So I did. After two attempts, surprise surprise, I managed to do it. The best thing was, I didn’t  drown! Seeing how happy I was at my new found skill, my friends jokingly said that I should blog about it! So here I am.

Continue reading

Whose job is social media in an organisation?


This post discusses whose responsibility it is to look after social media within an organisation.

So who does it lie with?

Marketing?


Traditionally, you would say marketing. It is their role to build awareness of a companies products and to build the company brand. These are the experts at creating and carrying out a marketing campaign. Are the marketers the people who know the in’s and out’s of why their customers are actually buying their products?

Directors, CEO, founders?

These guys are the captains steering the ship. This group needs to communicate the vision for the organisation. Do you think the captain knows how to fix the engine?

Sales?

These are the people at the cutting edge of the buying process and are on the front line talking to customers about problems in their business. But hang on, shouldn’t a sales person be out there selling and not just sitting around on Facebook and Twitter all day?


Customer Service?

This department spends the most time talking to customers. They get to see it from the front line: what it is that the customers say and feel about your company and its products/service.

PR?

The PR department are responsible for how the company’s image is portrayed to the outside world. If people are talking about your company/brand, perhaps it should fall into their laps?

If you haven’t guessed where this is going, the project needs to be a collaboration. All parties are as important as each other.

In an ideal world the organisation/department would have at least one member of staff whose role it to create, manage and monitor the social media within the organisation.

The role of this person would be to manage the process and gain input from all departments. They would be accountable for getting the job done. The CEO can communicate the company strategy and values, marketing can advise how social media sits within the overall marketing strategy and the sales force can refine the message to reflect the customers buying reasons. Customer service can provide solutions to customer issues and PR can ensure the company image and reputation are upheld.

This is not a job for an 20-year-old intern, even if they may have some of the social networking skills already. This a role for a project manager who can align themselves and communicate across the organisation. They need to be creative, ambitious, motivated and have a good grasp on why people actually buy the products. They have an appreciation for all things social.

Sound like you? Maybe you just need to be in the right place at the right time. If they haven’t done it, already the company may not create a new role. If they do, you can bet your bottom dollar it will be an entry level role on £20k or so a year. You pay peanuts, you get monkeys!

Whether your B2B or B2C, you need to get involved. Social media is not going to disappear, it is only going to grow. Start early and avoid having to try to catch up later.

You need to get everyone in your organisation involved from the bottom to the top. You need to invest in social across your business.

Your turn

Have you any experience in a role like this? Did you help create the role from within a company? How did you get buy in from all the different departments?

Other post you may be interested in

Why complain using social media?

Can social media replace email?

Why should HR use social media?

Why should you write a blog and what can you achieve in 63 days?


SAP is launching a new business innovation marketing campaign supported by a thought leading content marketing program. The campaign is based around the idea that a customer’s journey starts with a search. They type into Google “what is cloud computing?” or “what is big data?” SAP plans to provide the content to be the answer to that customer’s search.

SAP is launching a new site called” SAP Business Innovation” to serve as a landing page for their new “Run Like Never Before” campaign. They are hand picking thought leaders in different areas of business to create content. The content will help answer a buyer’s initial queries before they even know what they are looking to buy or need.

SAP’s senior director of marketing Michael Brenner announced:   Continue reading