In the same way that I was inspired by a vision for the future of business pitched at the Social Business Summit 2012, Lee Bryant delivered a thought provoking and insightful presentation at Meaning Conference last month.
The key ideas which resonated with me were:
To be a successful company you need to have a purpose and try to achieve something more than just make money
Traditional organisational structures are broken
Startups are chasing high valuations, big payouts and IPOs rather than trying to do something they care about. (Company like Snapchat and Pinterest have multi billion valuations with little revenue and no proven business model)
Startups work well with a task based organisational structures until they get about 30 people when they try and emulate the broken corporate organisation structure
Lee is one of two founders of Headshift which was acquired by Dachis Group. I lucky enough to spend some time working with them in the London office. I have a lot of respect for what they have both achieved to date and look forward to seeing their new venture called Post*Shift unfold in 2014. Lee Bryant and Livio Hughes hired me to work at Dachis Group. The thing that inspired me to want to join Dachis was the vision they created at the Social Business Summit 2012 in London and more specifically Dave Gray’s Connected Company presentation and Nilofer Merchant‘s Social Era presentation.
Are you considering using social media at work or in your professional life?
Are you trying to figure out what social media can help you achieve or see if it’s worth your while?
Read on to help you understand the value social media can bring to your career and some examples of how easy it is to start getting results.
Most people I talk to about social media fall into two categories: those who think it is important but don’t use it much if at all and those who don’t see the point because they don’t think they can get anything out of it.
I want to share some tips on what I have done to achieve a few milestones of success in a fairly short time frame. If you follow these tips you will be able to define what it is you want to achieve and get results a lot quicker than I did.
My social media goals
Establish credibility inside and outside my company
Build up my personal brand so people know who I am before I meet them
For the last 30 years I have been convinced that I cannot hold my breath under water with out holding my nose. During the first day around the pool I was embarrassingly trying to explain to my friends why I can’t hold my breath. Someone said just give it ago. So I did. After two attempts, surprise surprise, I managed to do it. The best thing was, I didn’t drown! Seeing how happy I was at my new found skill, my friends jokingly said that I should blog about it! So here I am.
As a sales professional your role is to drive sales to meet your business goals. Different people have different ideas about how to motivate people but most of the greatest people share one similar method which I will share with you today.
For you to inspire other people to do what you want them to do you need to first figure out what inspires you? Think about why you come to work? Think about what drives you and motivates you? I bet you’re thinking, well I want to make loads of money, right? That is a result of what you do and not why you come to work.
To clarify what I mean I will use the example of the late, great, Steve Jobs at Apple.
He had a very clear sense of why. This resulted in him building one of the most successful companies of all time. Let me start by saying how he doesn’t do it and then move on to how he does do it. Continue reading →